The Auto-Sleeper Group has announced a major rebrand to AS Group Limited alongside a strategic restructure of its senior management team.
In a statement, the company said: "The rebrand to AS Group (ASG) reflects the company’s modern vision while celebrating its proud heritage of award-winning craftsmanship, quality and retailing. The refreshed identity underscores ASG’s ambition to build on its strong foundations and expand its leadership in the leisure vehicle market."
To support this transformation, ASG has implemented a new leadership structure. Each appointee brings years of experience and proven success in their field:
• Geoff Scott, Chief Executive Officer & Mike Crouch, Group Managing Director will continue in their roles where they will provide strategic oversight and draw on their extensive industry expertise.
• Alan Buckwell, formerly Retail Assistant Managing Director, has been promoted to Assistant Group Managing Director, taking responsibility for leading ASG’s vision, strategy and overall performance.
• Gavin Driver has been appointed Group Sales Director, where he will focus on driving customer growth, strengthening relationships and expanding market presence.
• Emma Franklin has been named Group Executive Director, with a remit to shape marketing & business strategy, nurture company culture and engage with key stakeholders.
• Daniel Wilkinson takes on the role of Group Service Director, enhancing ASG’s aftersales operations and ensuring the highest standards of customer care.
• Jay Bartholomew has been appointed Manufacturing Managing Director, responsible for delivering manufacturing excellence and spearheading product innovation.
• Lee Morley has been appointed into the role of Group Operations Director, where he will oversee efficiency, quality and continuous improvement across the business.
Geoff Scott, CEO of ASG, commented: “Rebranding to AS Group and introducing this refreshed leadership team represents a significant milestone in our journey. These changes align with our future ambitions and will ensure we remain at the forefront of the leisure vehicle industry. This new structure positions us to deliver enhanced value and service to our customers, strengthen partnerships and create greater opportunities for our employees.”
ASG remains dedicated to designing and building high-quality motorhomes and campervans, combining decades of craftsmanship with forward-looking innovation to inspire adventure for the next generation of camping enthusiasts. Through its Marquis Leisure retail network and trusted independent dealer partners, ASG provides customers in the UK and worldwide with expert guidance, comprehensive aftersales support and a wide range of award-winning vehicles, making owner ship simple and enjoyable.
