Highlights:
The Motorhome & Caravan Show closed its doors for 2025 on a high. The UK’s largest national showcase for the leisure vehicle industry once again epitomised the enduring appeal of motorhomes, campervans and caravans attracting 96,149 visitors throughout the 6-day duration, that’s an increase of 0.9% on 2024.
Organised by NCC Events, the commercial arm of the NCC, the 13th edition of the Motorhome & Caravan Show brought together over 350 exhibitors across 11 halls of the NEC Birmingham, the equivalent to around 20 acres, underlining the show’s status as the largest and most prestigious event in the UK leisure vehicle calendar. Some exhibitors have been quick to label this year’s edition as their ‘best ever Motorhome & Caravan Show’ with some achieving record-breaking sales at the show.
It was not just the public who flocked through the doors. The media showed strong interest too, leading to prime viewing on BBC Breakfast, BBC News at One and ITV This Morning. Not only did this shine a spotlight on some of the industry’s latest vehicles and product innovations; it also emphasised how caravanning and motorhoming continues to capture the hearts of many in Britain, while recognising the sector’s significance to the UK economy.
There was a packed programme of free advice and entertainment. Visitors were entertained by celebrity guest speakers including Susan Calman and Ben Fogle with Rowland Rivron as host on the popular Inspiration Stage sponsored by DF Capital. It was standing room only! The Expert Panel sessions proved to be very informative and always well-attended; as was the Motorhome Manoeuvring and Towing sessions operated by the Show’s campsite and travel partner, the Caravan and Motorhome Club and the Show’s tow car partner, Isuzu.
Around 1,000 new-for-2026 leisure vehicles were displayed at this year’s Show, with many exhibitors reporting strong sales transactions during the event, with others feeling inspired by the level of positive interest shown by visitors to the Show.
Swift Group:
“We’re absolutely delighted with the response to this year’s Show; it’s been fantastic to see such strong enthusiasm for our 2026 ranges. This year we showcased the stunning Morlaix Lodge, which redefines luxury living, our adventurous new Trekker Motorhome that’s built for exploration, and we’re incredibly proud that our Challenger range has been recognised with two prestigious awards. It’s a real testament to the hard work and innovation of the entire Swift team. The Motorhome & Caravan Show at the NEC is always a highlight for us; it allows us to celebrate what makes Swift special, bring together our dealership network and supplier partners to showcase the best of British manufacturing and demonstrate how we’re driving the industry forward. The incredible feedback we’ve received this week sets a really positive tone for the year ahead,” said Nick Page, Commercial Director, Swift Group.
Coachman:
“We are delighted with the overall sales performance for Coachman products at the Motorhome & Caravan Show which exceeded our expectations. We saw a 12% increase in our caravan sales with our Laser and Lusso model ranges accounting for over 50% of the overall orders placed. Our Motorhome portfolio continues to expand and increase in popularity, with a more prominent position in hall 9 we enjoyed a staggering increase of 83% when compared with 2024,” says Ben Parkin, Sales Director, Coachman Caravan Company Limited.
Bailey of Bristol:
“This year’s Show was one of our most exciting yet, showcasing a fresh wave of innovation across our entire portfolio. From the luxurious new Autograph motorhomes to the adventure-ready Endurance campervan or the striking new Phoenix and Pegasus Black Edition caravans. We were delighted with the level of enthusiasm from visitors throughout the week, including both first-time buyers discovering our brand and loyal customers returning to upgrade their leisure vehicles. Motorhome and campervan sales were especially strong, reflecting the strength of our product line-up and the growing appetite for touring freedom and adventure,” said Cristina Dorador de los Santos, Head of Marketing, Bailey of Bristol.
Erwin Hymer Group:
“The 2025 show has provided an excellent platform to introduce a wide range of exciting new products. These include the Whirlwind caravan, motorhome, and campervan ranges—offering attractive new price points and featuring advanced quality construction methods; the refreshed Buccaneer line and the relaunch of our motorhome portfolio under the Quantum name; and our all-new, modern Apex range of caravans, motorhomes, and campervans. Overall, we are delighted with the response to these launches—the strong sales they have generated and the overwhelmingly positive feedback from the public,” said Adam Carmichael, Product Management and Marketing Director, Erwin Hymer Group UK Ltd.
Auto-Trail:
“Auto-Trail’s 2026 models showcased at the Motorhome & Caravan Show at the NEC were met with outstanding success, marking a significant milestone for the brand. This event proved to be our strongest retail sales show result since 2017, reflecting the high level of interest and confidence from both new and returning customers. The positive reception to our latest ranges, featuring innovative design updates and enhanced comfort, was truly inspiring. We extend our sincere thanks to the NCC for organising yet another exceptional NEC Show, providing a premier platform for manufacturers and customers to explore the latest motorhome innovations,” said Scott Stephens, Commercial Director, Auto-Trail.
Adria / Sun Living:
“Team Adria and Sun Living have had an extremely successful show and we are delighted with the business secured during the event. Our 60-year anniversary collection and Supertwin van conversion range have particularly been in demand. We would like to take this opportunity to
thank everyone who has contributed to make this show a success for both our brands, and of course our retail customers, “said Andy Taczynski, Managing Director, Adria Concessionaires Ltd.
Morelo:
“The Motorhome & Caravan Show 2025 has been the most successful show in the UK for MORELO since we started importing them in 2015. I feel this has been partly due to the relaunch of the New HOME and also the launch of the PALACE LINER S-Way, models both of which sold during the exhibition. The success has also been down to the constant upgrading of new technologies making MORELO the most modern, market leader in the Luxury Motorhome segment,” says Mike Herzberg, Director, Premium Motorhomes Ltd.
Pilote:
“It’s been a busy and productive week at the Show with strong interest across the market that has converted into sales of vehicles across our range. Customers had prepared well and knew what they were looking for, and we’ve been pleased to help them,” said Miles Storey, Sales Manager, UK & Ireland, Groupe Pilote.
Hillside Leisure:
“Hillside has seen a 40% increase in orders at the 2025 Show compared to 2024. We have experienced a level of positivity that we haven’t seen for a long time, which is really encouraging for the whole market. We’re very pleased with how the show went for Hillside and look forward to 2026,” said Adrian Cross, Hillside Leisure.
Carthago Group:
“In a nutshell, it has been the best Motorhome & Caravan Show at the NEC the Carthago Group have ever had with a substantial increase in sales across all three brands!” said Peter Hercberg, Carthago Group GB Agent.
Rolling Homes:
"Rolling Homes has experienced a really good Motorhome & Caravan Show with sales up on last year and many positive enquiries since we've returned to base. The atmosphere was upbeat, and we are very pleased with how the Show went. We look forward to 2026,” said Mark Cooper, Owner, Rolling Homes Camper Ltd.
VB-Airsuspension:
“The Motorhome & Caravan Show 2025 was a great success for both VB-Airsuspension and SHR Levelling! Our new stand drew strong attendance and enthusiasm from many visitors and was also the home for visiting international colleagues. The launch of new product lines such as VB-FullAir 4C for Crafter and TGE and expanding our Comfort and Handling suspension pack range to other brands including Ford, VW, MAN and Mercedes generated significant excitement among end users. We also unveiled market leading innovations like Alarm Connectivity from SHR Levelling, where the jacks automatically deploy if the vehicles alarm is triggered! The exhibition strengthened our customer relationships, showcased our commitment to excellence, and set a positive tone for future growth and innovation within leisure,” said Guarav Dhar, VB-Airsuspension UK L.T.D.
Fiamma:
“What a show for Fiamma! We had a record-breaking day for sales on Saturday in a week that has been so busy for us from start to finish. We’ve had crowds flock to our stand and make purchases. Trade has been strong throughout and we’re delighted,” said Kristian Wantling, Nova Leisure.
PJ Outdoors:
“We were delighted with the results at this year’s Motorhome & Caravan Show at the NEC. We saw an uplift in sales of over 20% on last year’s show across our entire brand offering. This comes off the back of an encouraging season and demonstrates an increasing demand for outdoor leisure products. As well as seeing an upturn in sales, we also saw a high level of consumers researching our products ahead of them making vehicle purchases. This will bode well for next February’s show when we would expect to see this research convert to sales,” said Richard Forman, Managing Director, PJ Camping Ltd.
Brunner:
“We’ve had another fantastic Motorhome & Caravan Show, over 30% up on last year’s show, which was a previous smash record! Stand out products for us this year were our fantastic range of Compact Pot Sets, our luxury furniture and Stone Touch Melamineware. Excited for next year already!” said Sales Director, Ryan Cornall, Brunner.
The Caravan and Motorhome Club:
"The Motorhome & Caravan Show at the NEC this October, organised by NCC Events, was once again a fantastic event. It was a real pleasure to reconnect with industry colleagues and engage with our Club members and show visitors. The atmosphere throughout the week was energetic and uplifting and our ‘Free Night on Us’ promotion was incredibly well received. It’s clear that the future of leisure vehicle holidays is looking very positive, with strong interest across all age groups. We’re excited to welcome even more people to our UK Club campsites where they can experience everything that makes the Club - and the great outdoors - so enjoyable,” said Harvey Alexander, Director of Marketing and Membership Services for the Caravan and Motorhome Club.
NCC Events:
“We’re overjoyed by the incredible success of the Motorhome & Caravan Show,” said Karen Dodd, Marketing Director at NCC Events. “It’s wonderful to see so many visitors embracing the leisure vehicle lifestyle and we’re grateful to everyone who travelled from across the country to be part of it. A huge thank-you to all our exhibitors, partners and sponsors for helping make this year’s show such a standout success. The presentation of new vehicles and products was fantastic! We can’t wait to welcome everyone back to the NEC in February for the Caravan, Camping & Motorhome Show 2026.”
The Motorhome & Caravan Show returns to the NEC Birmingham from 13-18 October 2026. For those who can’t wait that long, there’s a more imminent date in the diary. With a stronger focus on accessories, tents and camping equipment, the Caravan, Camping & Motorhome Show will take place from 17-22 February 2026, NEC Birmingham. Tickets are on sale now at ccmshow.co.uk.
