UK manufacturer Elddis has announced proposed plans for a strategic shift towards motorised leisure vehicles, citing declining caravan registrations and increasing demand for campervans and motorhomes in the UK. The new campervan and motorhome ranges will be specified and designed by Elddis utilising the high-performance production network of its parent company Erwin Hymer Group (EHG).
Elddis has outlined the next phase in its development, reaffirming its commitment to customers and dealers with a clear strategy centred on quality, innovation and service.
Under the banner Elddis. Unlimited, the brand moves forward with the full capability of Erwin Hymer Group behind it. The new motorhome and campervan ranges will be specified and designed by Elddis, utilising specialised EHG production sites. This gives Elddis unlimited access to the EHG high-performance production network, increasing speed to market and strengthening the Elddis product portfolio with high-quality products tailored to the needs of UK customers.
To support this ambition, Elddis production will align with Erwin Hymer Group's established centres of excellence:
Elddis said these moves are intended to strengthen competitiveness, quality and sustainable growth, while reinforcing the relationship between Elddis and Erwin Hymer Group - providing ultimate confidence in the future of the brand - for customers and for dealers alike.
Caravans under active review
While Elddis' strategic focus is firmly motorised, the future direction for caravans is actively being developed within the wider Group. Elddis is currently assessing manufacturing options with regards to caravans, confirmation will be given by the end of April.
Elddis. Unlimited
The future Elddis. Unlimited strategy reflects the scale of opportunity now available to the brand through its close integration with Erwin Hymer Group - unlocking unlimited capability, innovation, product performance, and potential while remaining true to what Elddis stands for.
Elddis. Unlimited stands for:
According to Elddis, at the centre of its proposed new strategic direction is a clear ambition: it wants to deliver some of the most competitive motorised products and services in the industry, supported by quality you can trust and a portfolio that evolves continuously with the market.
A UK customer experience built around service
Alongside its manufacturing alignment, Elddis will continue to invest in the UK customer experience. The new Elddis Experience Centre based in Consett will act as a hub for service, warranty and technical operations, events, training, dealer engagement and customer interaction.
The proposed future Elddis organisation based in Consett will be responsible for the leadership and strategy of the brand. This organisation will include customer service, finance, IT, R&D, design, product management, marketing, sales, as well as technical and after-sales support for customers and dealers. Elddis say this will create a powerful and unique structure: European manufacturing excellence, led by an UK operation built around customers and dealers.
Confidence for customers and partners
Elddis will inform its customer base that these proposals have no impact on customer support, warranty provision or dealer relationships. For Elddis customers, the message is clear, service is un-changed, and this is reflected by its "great" 4 Star+ Trustpilot score.
Managing Director Chris Short said: "With our manufacturing capability, our investment in customer experience and strong product roadmap, we move forward, delivering a portfolio designed to excite customers and dealers and contribute positively to the market. The new model year 27 products will be presented at the Elddis Experience preview event in June."
Image: Elddis's manufacturing and distribution facility in Consett, County Durham.
